Gautrain: A carrier of more than just passengers


(This article was originally published in The Star newspaper, Johannesburg on September 6, 2011.) A Gautrain billboard along WilliamNicol Drive in the Johannesburg northern suburb of Bryanston once more got me thinking about advertising messages, their symbols and societal norms and values. The billboard message screams: “New African Time! Centurion to Sandton in 19 minutes”. … More Gautrain: A carrier of more than just passengers